Brian Masefield 

Providence, RI. 02906 | 917.595.6429 | bmasefield@gmail.com 

Key Creative Skills

Copywriting | Digital & Email | In-Store Experience | Mentoring | Public Speaking | Social Media

Work Experience

Senior Copywriter | CVS Health, Woonsocket, RI. 2017 - Current

For CVS HealthHUB: Creating pitch manifestos, investor and customer-facing brochures, and a variety of in-store signage (including endcaps, POG, vendor-sponsored assets, grand opening collateral, health and beauty service promos, menus, and assets, etc).

For Retail: Ideation and execution of seasonal and always-on campaigns (including cold/flu/allergy, COVID-19, Beauty Unaltered, Holiday, and more). Campaign assets include digital, email, OLV, radio, social, TV, and signage.

Copywriter | NBCUniversal, New York, NY. 2016 – 2017

Created copy for a variety of platforms for NBC’s Seeso brand, including landing pages, email campaigns, podcast ad scripts, and event swag. 

Head of Copy | BarkBox, New York, NY. 2015 - 2016

Produced and copyedited all written communication across multiple platforms. Created concepts and copy for all marketing emails. Originated names and descriptions for products and landing pages for BarkShop. Assisted in development of brand voice and messaging.

Copy Manager | Shutterstock, New York, NY. 2013 - 2015

Solely responsible for all copy for Shutterstock’s Bigstock brand, including direct and ECRM emails, site copy, video spots, social posts, and announcements. Managed all content marketing initiatives, including idea generation, guest bloggers, co-marketing relationships, and deadlines. Covered all social media channels, including paid and promoted activity. Worked closely with UX, support, design, and tech teams to ensure all communication echoed brand voice and objectives. 

Community Manager | Shutterstock, New York, NY. 2012 - 2013

Created and managed all social media channels, including paid/promoted posts and tweets, for Facebook, Twitter, Instagram, and Google+ for Bigstock brand. Worked with full team to ensure communication and social engagement shared brand voice. 

Office Manager | Shutterstock, New York, NY. 2010 - 2012

Wrote and distributed all company-wide updates. Resolved requests and challenges for 100+ employees. Created solid vendor contacts; negotiated when necessary.

Education

Bridgewater State University, Bridgewater, MA

BA in Communications. 2000 

Achievements/Awards

  • Received 2019 “Breakthrough Award” for team launch of CVS HealthHUB.

  • Awarded "NY's Kindest" by the City of NY for 2015’s #EasyAsACC campaign.

  • Increased Bigstock’s social media audience by over 250% in one year.

  • Raised over $120K as Shutterstock’s Ambassador for Charitable Giving.

Additional Skills

  • Accomplished public speaker, comedian, and storyteller.

  • Writer and cohost of pop culture podcast, Old Roommates.

References available upon request.